Digital marketing is using the internet to promote your business, products, or services. Instead of using things like newspapers or TV ads, digital marketing uses online tools like websites, social media, emails, and search engines.
With digital marketing, you can reach people all over the world or just in your local area. It helps you talk directly to the customers who are most interested in what you offer. Plus, you can see how well your marketing is working by checking how many people visit your website or follow you on social media.
In simple words, digital marketing is about connecting with your audience online, where they spend most of their time.